In many countries, medicinal product prices are also determined by European reference prices. As a result, there is a complex and interdependent system of mutual price referencing. Thus, price negotiations in one European country have an impact on prices in other countries. In Germany, a special algorithm applies whereby prices and quantities are weighted according to purchasing power parity. We have developed an iterative European Reference Price Calculator that allows us to simulate the price development over time based on the reference price system. Using this as a basis, you can determine optimal launch sequences and forecast the European price development.
Use the results of our European Reference Price Calculator to prepare your negotiations with payers by simulating and strategically using the impact of different sales prices on the respective countries.